In this episode, we delve into how entrepreneurs and creatives are applying the Blue Ocean Strategy to establish distinct identities. Xavier discusses composer influences and setting standards. Jonny shares how branding himself as a non-traditional music tutor catering to neurodivergent learners keeps him distinct. Sam discusses niching into motion picture advertising, turning his passion into a specialised business, while Chiron explains how focusing on TV music production creates less competition and more quality opportunities. We also explore legendary examples like Hans Zimmer’s innovative sound revolution and Ennio Morricone’s strategic instrument choices that transformed Western film music.
